With Retailwatch, business insights are just a few clicks away. Datamine's suite of analytics tools is designed to build your understanding of your market, store network and customers.
The Retailwatch dashboard is a high-level monthly analysis of retail spending in New Zealand. The interactive dashboard includes details of overall spend, trends in different retail categories and online vs offline spending. Retailers can sign up for the free dashboard and check it regularly to inform their business and marketing strategy.
With retail tracking insights, you get a tracking tool for your specific market and area. We build a custom solution that measures sales, transactions and average basket, focused on your retail sector and geographic location. You choose the level of granularity and frequency you want to track.
Market share benchmarking puts your performance in context, analysing your competitors’ sales, your sales and overall category spend. These insights can help you find opportunities to grow sales or introduce new products.
Our site assessment tool supports intelligent property investment decisions. Using customer spending data, demographics and competitor information, we analyse a potential store location and let you know whether it’s a viable option. Site assessment can also be used to analyse the performance of an existing store that may need to be closed or refurbished.
Network optimisation applies site assessment analytics to your entire network. Using customer spending data and other metrics, we can predict the impact of adding new stores or closing existing locations. This helps you maximise revenue, minimise cannibalisation across your network, and reduce the risk of investing in the wrong property.
Catchment analysis looks at customer demographics around your store locations. We define the geographic catchment for each store, use public demographic data to analyse customers in the area and build a customer profile that you can use to inform marketing and sales decisions.
A spend map shows you how and where spending happens in your category. Using your data, competitor information and Retailwatch data, we build a map of your store locations and competitor sites, overlaid with region and suburb-specific spending insights. Your spend map can help you identify areas that are under-represented, find opportunities for expansion or help to enhance your marketing efforts through geo-targeting.
Customer profiling turns demographic data into detailed, descriptive insights. Because they use anonymised, aggregated data, customer profiles help you understand your customers in a privacy-compliant way, enabling you to understand your customers in a way that might not be possible using your own data.
Share of wallet helps you understand your customers and how they spend their money. Using share of wallet, you can understand the proportion of your customers’ spend you are capturing and what else your customers are spending money on. This leads to opportunities to better serve your customers, whether by shifting your product range or changing your marketing approach.
Customer segmentation puts your customers into groups based on behaviour and demographic details – for example, location, age, sex or income. Your marketing team uses these segments to target different customer groups with different approaches.
Cross-shopping and loyalty analytics help you identify the percentage of customers who shop only with your brand, and those who also shop with competitors. These insights can feed into your brand loyalty strategy and help you boost loyalty in the long term.
