The datamine guide to Marketing Automation

In this guide we'll step you through the fundamentals of marketing automation. From what it is and who to buy it from, through to how to prepare for it, use it and get the most out of it while you're learning the ropes. Finally, we'll lay out the fundamental things you can do today to both begin your marketing automation journey– and ensure it's a successful one. 

1. What is marketing automation?
   It's more than just email
   It can drive process re-engineering
2. Making the business case
   Personalisation and relevance drive engagement
   Transparency and control reduce risk
3. What can we automate?
   Campaign management
   Lead management
   Platform management
4. How to choose a provider
   Picking a system that's right for you
   Usability, integration, support and pricing
5. Automate the sales funnel
   Stage 1: Get discovered
   Stage 2: Nurture and engage
   Stage 3: Time to close
   Stage 4: Automation after the sale
6. Getting started
   Plan, plan and plan some more
   Identify your touchpoints
   Sort your data
   Start getting to know your prospects
7. Summary