A marketing automation platform is a software and web-services solution that automates many of today’s marketing processes, empowering marketers to manage their customer interactions with greater degrees of speed, precision and personalisation than were possible only a few years ago.  In this Datamine Guide, we’ll walk you through the fundamentals of marketing automation — from what it is and who to buy it from, through to how to prepare for it, use it and get the most out of it while you’re learning the ropes.

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