A marketing automation platform is a software and web-services solution that automates many of today’s marketing processes, empowering marketers to manage their customer interactions with greater degrees of speed, precision and personalisation than were possible only a few years ago. In this Datamine Guide, we’ll walk you through the fundamentals and benefits of marketing automation — from what it is and which tools you might use, through to how to create a strategy for it and get the most out of it while you’re learning the ropes.
