The datamine guide to Marketing Automation

HERE’S WHAT’S INSIDE

Understanding marketing automation

Marketing automation has come a long way in the last decade, with modern, full-service platforms offering new levels of visibility and control. We explore what marketing automation is and how it delivers value to your business. We also look at a case study of how we helped a major utility company improve revenue by 10% through optimised marketing automation.

Scoping the benefits and mapping the journey

The first stage of any marketing automation implementation or transition project is mapping out your customer journey and identifying gaps or inefficiencies that automation could enhance. Depending on your company's existing systems and needs, benefits can include time-savings, better customer targeting, increased conversions and improved loyalty in your marketing team.

Building a business case for automation

We look at how to build a marketing automation business case for your leadership team. This includes ROI projections along with intangible benefits for your customers and team – for example, enhancing customer service with personalisation, giving your marketing team more time to focus on fulfilling work, and improving your company's understanding of your audience.

Effective implementation of marketing automation

The implementation process can be a barrier for some businesses, but if it’s supported by an expert team like Datamine, it doesn’t have to be complicated or disruptive. The guide touches on the process for implementation or switching marketing automation platforms, including integration and team training. The final stage is ongoing testing, refining and optimisation of marketing tasks. Setting up a workflow that continually tests and tweaks your automation processes is crucial if you want to maximise the benefits of your new platform.

The datamine guide to Marketing Automation