In the Datamine Guide to Loyalty Programmes, we give you a checklist to assess your loyalty programme – as well as tips and tricks to help you maximise the benefits.
Running a loyalty programme is one of the best ways to capture, foster and measure customer loyalty to your brand. Executing this seems easy enough, but many organisations struggle to get valuable insights from their programme, making it much harder to justify to stakeholders.
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HERE'S WHAT'S INSIDE
Understanding your loyalty programme’s current state
Understanding your loyalty programme’s financial impact
Understanding your loyalty programme’s future
Case study: Postie+ evaluates loyalty programme effectiveness
