The Datamine Guide to Loyalty Programmes

In the Datamine Guide to Loyalty Programmes, we give you a checklist to assess your loyalty programme – as well as tips and tricks to help you maximise the benefits.


Running a loyalty programme is one of the best ways to capture, foster and measure customer loyalty to your brand. Executing this seems easy enough, but many organisations struggle to get valuable insights from their programme, making it much harder to justify to stakeholders.

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  1. Understanding your loyalty programme’s current state
  2. Understanding your loyalty programme’s financial impact
  3. Understanding your loyalty programme’s future
  4. Case study: Postie+ evaluates loyalty programme effectiveness
  5. Summary