That’s where RetailWatch comes in. Datamine uses live banking, census, fuel price and browsing data to create detailed monthly reports and a collection of analytics tools that businesses can use to assess market share, cross-shopping, loyalty and more. It’s a powerful set of tools that helps you fill the gaps in your business analysis.
HERE'S WHAT'S INSIDE
Understand how Retailwatch works
Retailwatch is a collection of tools and reports designed to help New Zealand and Australian businesses better understand the market they’re operating in. Datamine aggregates data from a range of third-party sources, using large sample sizes and datasets to ensure these tools offer accurate, up-to-date insights.
Operating environment analysis with Market Insights
Our Market Insights tools include the free RetailWatch dashboard, which summarises retail spending by category, location and time. Retail Tracking uses a mix of internal and external data to help you understand how market forces affect your business.
Evaluate retail efficiency with Network Insights
Network Insights are designed to assess new or existing sites within your retail network.
Site Assessment: helps you evaluate a potential site, including projected sales, micro-location, competitors in the area, car parking and more.
Site Spotter: analyses and compares several potential store locations, presenting findings as a scrollable heat map.
Network Optimisation: examines store performance across your network, looking at sales trends, customer demographics, cannibalisation between stores and other factors. This information can help you make decisions around expansion, new locations and store closures.
Know your customers with detailed data
Customer Insights focus on the people behind the sales. These tools use a combination of external and internal data to help you understand customer behaviour and spending.
Customer Profiling: uses CRM, banking and demographic data to create profiles of key customer groups. These can feed into your marketing and sales strategies and help you understand your customer base.
Customer Segmentation: divides customers into groups based on shared characteristics, so they’re easier to target with relevant messaging.
Share of Wallet: this analysis helps you understand how much your customers spend with your business compared to your competitors.
Taking data seriously
Data is at the heart of all our RetailWatch solutions – so we take it seriously. Our anonymised data comes from reliable third-party sources – including the census, banking and financial partners, fuel tracking sources and demographic information providers – and covers a broad segment of the market across New Zealand and Australia. For example, our sales data includes 77% of credit and electronic transactions. This means our insights are based on a significant sample size, making them an accurate reflection of real-world trends.
Further reading:
Use data to drive property decisions
RetailWatch for your business
9 ways RetailWatch shapes smarter business strategies
How to use market share results to drive your strategy
Site Spotter for your business
Clients we have provided Retailwatch solutions for
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