The Datamine Story

Artificial Intelligence and Machine Learning are common terms today, but they were virtually unheard of back in the 90s. That didn’t deter Victoria University graduate Paul O’Connor – he burst onto the analytics scene with a burning desire to innovate. Paul soon found clients needed accessible and enablement-focused analytics services. Thus, Datamine was born in 1995 - a small, humble company that has since grown significantly, yet maintained the same ethos: to inspire and empower people to benefit from analytics every day.

At Datamine, we believe that every business problem and dataset tells a story. Our job is to extract value by getting it "talking". Since our inception, Datamine has been delivering our vision of ‘proven, repeatable success’. We build solutions for our clients that are scalable, will streamline future initiatives and grow internal competence - because our goal is for you to ultimately be able to do data analytics yourself. Above all, we enable business professionals to become the best they can in a data-driven world.

The six Datamine values encompass who we are as a company. Our people work in nine areas, you will probably meet our client services team first.

Our services

Our Consultancy

Our Products

Our Platform

Our Consultancy

Traditional analytics consultancy services are manual - someone wants something done, they scope and plan out the project, analysts write some code and outputs are ultimately produced. Datamine has taken this process and streamlined it. We’ve developed methodologies and technologies that are keeping up with the speed at which the industry is growing, and we pride ourselves on never failing to deliver a solution.

In line with our idea of ‘proven, repeatable success’, we evaluate ways in which we can get better after every consulting project - how can we improve our processes? What repeatable frameworks can we create that will increase efficiency later on? What can we dedicate R&D time to? And what new technologies can we create or adopt that will improve both the consultancy and the analytics sphere as a whole?

Analytics is the cornerstone of our business. Yes, traditional analytics is manual - but we’ve spent the past two decades (and will spend the next two) learning how to make it more effective. And with the following additions to our services, more businesses than ever will be able to benefit from those analytics services we’ve long been perfecting.

Our Products

Having created dozens of bespoke web-based applications for our consultancy clients and seen the benefits they bring, we realised the need for accessible analytical alternatives to expensive corporate solutions or elementary and problematic Excel tools – products that any business could afford, configure themselves and reap value from on a daily basis.

One example of this is our business forecasting tool WeekAhead, an intuitive application designed to help retail and hospitality businesses get the right product in the right place at the right time. Like all of our products, WeekAhead is easier to get value from than enterprise level applications and delivers more value than simple spreadsheet tools - it’s configurable and intuitive enough to give you the results you can’t get from a spreadsheet, but it doesn’t come with the expense or unnecessary complexity of a corporate application. In addition to WeekAhead, we have a number of other customer-intuitive products (and are working on even more!) that are available to our clients.

Datamine’s analytical applications offer the smarts at a lower cost, empowering businesses of all sizes - perhaps ones that wouldn’t otherwise be able to enlist the help of a consultancy - to benefit from analytics every day.

Our Platform

Each person or department in a given business has individual analytical needs, but catering to all of those needs is costly. We noticed market demand for a system that, like our consultancy data scientists do manually, can capture needs, outputs and context, then learns from each time work is carried out, continuously improving and streamlining the analytics process.

So we created the Datamine platform. And we’re using it ourselves!

The platform allows us, our clients and third parties to work through and understand new problems, then create solutions that others can use themselves. It works hand-in-hand with our consultancy, streamlining otherwise manual tasks and allowing people-time to be better spent.

Once they’ve logged into the secure Datamine platform interface, people can get access to valuable data from a variety of industries (or commercialise their own), try out various analytics products like WeekAhead, host and analyse their data or create apps/tools and interact with other users - all the while, the platform itself is learning and applying the learnings to subsequent projects to improve the ease and efficiency with which users can operate it.

Where we’re going with the Datamine platform is new - it’s ambitious and it’s unique, but as the analytics industry progresses, we want both our consultancy clients and external users alike to be at the forefront of the innovation. Our journey is taking us to exciting and ground-breaking places, and we want you to come along.

We want you to be as excited about data analytics as we are! Our projects continue to demonstrate that there is much to be gained from a deep understanding of data. We know that data analytics is a strategic and valuable asset to businesses.

So what’s your part in all this? Your role is to begin experimenting with analytics, to try different approaches to solving business challenges. Start looking into the solutions Datamine suggests for the types of challenges you are facing; start online research, ask questions, and start talking to other firms about what their specialisms are.

Analytics empowerment. We love doing analytics, and we’re here to help, educate and deliver the insights necessary to build internal capabilities essential for a successful, data-driven organisation. Datamine is on a journey, as are you - if you think those two paths could coincide, whether now or later, we’d love to talk to you about collaboration opportunities, partnerships or other ventures.

Contact Us

“REINZ approached Datamine because we needed a better web-based business application for our members to use and wanted to work with a team that, at the core, understood data and how to get value from it. A key decision-maker in choosing Datamine was their incredible range of disciplines (project managers, developers and analysts) all sitting under one roof – this took pressure off the relatively small team at REINZ and facilitated an ease of communication between everyone involved. We’re very happy with the new platform, and we would absolutely recommend Datamine to any other business looking for bespoke analytics solutions.”

CIO at REINZ

"The Datamine analysis on the customer base of one of our sub-brands has provided the foundation for our marketing strategy and tactics. It has given great direction and focus for us.”

Senior Product Manager at ASB

“Datamine provide answers to help us make better, more informed, decisions. Personally, I like to have all the facts, and, through our work with Datamine over many years, we have seen things that have led us to make different decisions than we would if we’d just gone with our ‘gut feeling’. Datamine provide us with evidence of what is actually happening in our business. This can be different to what we might believe and, at the end of the day, helps us to be more effective.”

New World Brand Champion, Foodstuffs Auckland Ltd

“The new analyst Datamine helped us hire has already added incredible value to Animates. They produce great work in the areas we need and fit in well (culturally and in terms of work style) with the Animates team. We’re glad that Datamine was willing to help us through the process of building our internal analytics capabilities, and we’re excited to see where our relationship goes in the future.”

National Marketing Manager at Animates

“We really enjoyed having the opportunity to work with the team at Datamine. They come with sound knowledge, clear understanding and impressive expertise with analytics, and they delivered a very thorough and client-friendly report that provided in-depth insights into our donors as well as future recommendations. Their professionalism and interest in making sure that what they delivered was to brief was evident, and I would not hesitate in recommending Datamine to any company considering their services.”

Marketing Manager at Child Cancer Foundation

“Westpac Cards was at a point where we needed to leverage our data to make key decisions about our future marketing investments and strategic priorities. They provided us with fantastic quality outputs, were always professional and friendly, and gave us insights that enabled us to make some key strategic decisions very quickly and with confidence that we were going down the right track. I have already recommended Datamine to colleagues in other fields and know that they have been equally pleased with the results.”

Head of Call Centres at Westpac

“Retail challenges abound - online channel shifts, increased international competition, and increasing wage costs are a reality in NZ, so we are using data to make sure our stores are in the right locations. Datamine assessed a number of locations, making sure that Max fit with the catchment demographics so that sales estimates stacked up. After opening a store and monitoring it for a year, we found that Datamine’s turnover projections have been accurate – within 7%. A great result.”

Executive Director at Max Fashions

Never fail to deliver a solution testimonial

“I trust them.”

“Smart, modest people that are very collaborative.”

“They are very professional and they hire well.”

“They are really good at pointing out things to be fixed… in a constructive way.”

“Datamine is genuinely interested in our business and success in the market.”

“Actionable outtakes!”

“Great intuition on what we needed.”

"Datamine assists us in creating & maintaining representative groups of members that we regularly engage with surveys. Datamine are able to weight different types of members so that we have representative proportions across member profiles, product types and behaviours. This gives us confidence that any bias in the research is minimised and allows us to extrapolate findings across our base of members with confidence.”

Southern Cross Health Society

"Datamine’s consultants possess a unique combination of skills – marketing and business acumen backed up by solid technical ability. They are able to deliver both day-to-day marketing solutions while at the same time maintaining a long-term strategic view of our business. The Datamine team are great to work with, focusing on helping us to come up with innovative solutions to the challenges that the TOWER Group faces.”

GM of TOWER Corporation Holdings Limited

“Datamine provides incredibly useful reports to our business on a regular basis. They are always willing to listen to our requirements, draft up a plan on how to approach this work and then deliver, usually in a shorter time than they originally stated. They assist us with requests that have come out of the blue, and provide us with insight that is practical and relevant. Their proactive and positive approach to our business is truly valued.”

Senior Insights Manager at Foodstuffs New Zealand

THE DATAMINE STORY

WHERE WE COME FROM

Our services

Our Consultancy

Our Products

Our Platform

YOUR ROLE IN THE DATAMINE JOURNEY

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