Since 1995 Datamine has worked with businesses to implement smart, data-driven strategies – taking our client’s decision making beyond guesswork – and never failing to deliver a solution for even the most complex data question. Our results are proven with over 150 different solution types. We’re passionate about the value of data and we love unique business problems.

We’re the best in analytics, we love creating ways that enable people to use it, and we’re ready to help



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Our founder Paul started Datamine in 1995 and has overseen the company’s growth into its current position as a key player in the data analytics community. He brings a human touch to data analysis, translating ‘geek-speak’ into English and never failing to turn the imponderable into actionable insights. Today Paul still works hands-on with Datamine’s technical teams — meaning clients and staff alike continue to benefit from his unparalleled analytics experience. A renowned innovator, Paul’s work has been published in the official journal of the American Statistical Association and he is a foundation member of the Data Futures Forum.



White Witch

Often referred to as Datamine's 'White Witch' (due to her work being described as “like magic"), Sally’s 30 years of experience in strategy and quantitative decision making ensures she can always be relied on to deliver extraordinary results. Sally is a co-owner and director of Datamine. Originally from the UK, she is a fellow of the UK Institute of Direct and Digital Marketing, and holds a BA in Systems Analysis and MBA from Bradford University.




As Managing Director, Mike spends his time assisting clients to leverage the power of data analytics for competitive advantage — and brings deep industry experience in the banking, telco, energy, retail, FMCG, and insurance sectors. Originally from Canada, Mike’s life-long interest in analytics started in 1986 when he became a Canadian Junior Chess Champion. After graduating Brown University, Mike spent several years trading on Wall Street. Senior roles at Bartercard and Earthwise Group followed before Mike joined Datamine in 2010.

What We Value

Small Details Are Huge

Externally, this means delivering a complete solution, internally it’s the small things that keep our business running.

Our brand promise

Our brand promise. We’ve never failed so far and we don’t intend to.

Teamwork makes the dream work

Teamwork makes the dream work - and like the saying goes, many hands make light work.

Be excellent

Be excellent, but not OTT. We spend the right time to deliver the right solution - but it’s important to realise when you’re no longer adding value.

think outside the square

Go above and beyond, be the best you can be, think outside the square.


At Datamine we tell it like it is and address issues as they arise – so we'll always speak up – but in a constructive way.

What Our Clients Say