The datamine guide to Data Management

This paper explains the importance of data management, the issues facing those involved and how to address them. It isn’t based on a particular propriety system or software, but instead is business-focused, aiming to provide the knowledge required to successfully create and implement a data management strategy before moving marketing data to a datamart. Marketers require access to the information they need and confidence that it’s based on the correct underlying data, so implementing a datamart is a natural step when trying to achieve better insight into their organisation’s data.

1. Does your organisation need a data management strategy?
2. The components of good data management
   Data content
   Quality Software and licensing
   Performance Roles, responsibilities and ownership
   System integration
   Data migration
   Security and privacy
   Measurement |
   Internal communications
3. The benefits to marketing
   Productivity
   Cost containment
   Revenue growth
   Conversion and retention rates
4. Summary
   Datamine experience
   Case study Testimonials