The datamine guide to Data Management

In the Datamine Guide to Data Management, we explain the importance of a strong data management plan – and look at key steps to help you get there.
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This paper explains the importance of data management, the issues facing those involved and how to address them. It isn’t based on a particular propriety system or software, but instead is business-focused, aiming to provide the knowledge required to successfully create and implement a data management strategy before moving marketing data to a datamart. Marketers require access to the information they need and confidence that it’s based on the correct underlying data, so implementing a datamart is a natural step when trying to achieve better insight into their organisation’s data.

Interested?  Please enter your details below to download a copy of the Datamine Guide to Data Management.

HERE'S WHAT'S INSIDE

  1. Does your organisation need a data management strategy?
  2. The components of good data management
    Data content
    Quality Software and licensing
    Performance Roles, responsibilities and ownership
    System integration
    Data migration
    Security and privacy
    Measurement |
    Internal communications
  3. The benefits to marketing
    Productivity
    Cost containment
    Revenue growth
    Conversion and retention rates
  4. Summary
    Datamine experience
    Case study Testimonials