In the Datamine Guide to Customer Segmentation, we outline different segmentation strategies and how they could benefit your business.
The word segmentation is usually associated with marketing and personalised customer communications – but it’s a bit more complex than that. At its essence, a segmentation process is dividing a dataset to make it more manageable. While it’s often used to divide customer information and target customers more effectively, a segmentation can also be applied to your market, operations and customer journey. Depending on your overall strategy and business goals, a segmentation can be a broad business strategy or a tool used in the marketing department.
In this guide, we examine various approaches to segmentation, reasons for choosing to segment and the segmentation process in practice. We’ll also discuss managing segmentation in-house and whether support from Datamine could improve your outcomes.
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