Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.  Using segmentation allows companies to effectively understand groups and allocate marketing resources.  This Datamine Guide will delve into the types of customer segmentation and their benefits, as well as the process for undergoing and implementing segmentation results across the business.


Interested? Please enter your details below to download a copy of the Datamine Guide to Customer Segmentation