Retaining customers is more important now than ever before.
This paper outlines a robust approach to investigating and
managing customer churn for those in the B2C market. In
order to address customer retention and loyalty, businesses
must first understand customer churn through comprehensive
analysis and quantify its impact. This analysis will provide
initial insight, potentially identifying specific groups of
customers requiring market research or specific
Interested? Please enter your details below to download a copy of the Datamine Guide to Customer Retention.