Customer retention is a challenge that plagues businesses across all industries - many businesses aren't sure what causes their customers to leave or how to manage it, but they know that retention is an important metric.  This Datamine Guide outlines a robust approach to investigating and managing customer churn rates, specifically for B2C businesses, giving organisations the steps they need to begin improving customer retention through predictive analytics.

Interested?  Please enter your details below to download a copy of the Datamine Guide to Customer Retention