The Datamine Guide to Predictive & AI Modelling

This guide does not instruct people on how to build these 
models, but it covers the steps involved and the practical issues 
to consider

1. What is a model?
2. What are predictive models?
3. Steps in predictive and AI model development
   • Define the objective
   • Create data sets
   • Build the statistical model
   • Calculate a score
   • Validate the model
   • Apply the model
   • Rank the customer base
   • Measure effectiveness
4. Summary