The Datamine values encompass who we are as a company. Everything we do, we ensure that our values are upheld.
What We Value
Externally, this means delivering a complete solution, internally it’s the small things that keep our business running.
Our brand promise. We’ve never failed so far and we don’t intend to.
Teamwork makes the dream work - and like the saying goes, many hands make light work.
Be excellent, but not OTT. We spend the right time to deliver the right solution - but it’s important to realise when you’re no longer adding value.
Go above and beyond, be the best you can be, think outside the square.
At Datamine we tell it like it is and address issues as they arise – so we'll always speak up – but in a constructive way.
What Our Clients Say
"After conducting a review into our customers, who they are, how they interact with us and how they want to be communicated with, Air New Zealand undertook a program to deliver best-in-class digital and direct communications, which required a fundamental re-think of data, platforms, processes and content. To deliver the desired roadmap, we partnered with Datamine to leverage their team’s expertise in complex data integrations and track record of converting insights in to actions.
Datamine was tasked with the delivery, implementation, hosting and ongoing support of a new marketing automation platform – one that would effectively manage our complex segmentation and personalisation requirements and enable us to deliver on our vision of customer centricity, whilst providing agility for change, a focus on optimisation and support for the continued evolution in our communication strategy.
The collaborative approach Datamine takes and the solutions that they offer have enabled Air New Zealand to consolidate, experiment, optimise and personalise our communications to customers. We’ve seen improvements in the performance of our direct communications, including uplifts in key engagement metrics like open rate (up to 80%), click through rate (up to 38%) and reading time (up to 5%)."
Senior Manager Marketing
“The Datamine team did a great job helping us with a complex piece of analysis required at short notice. I was impressed with how well they engaged with us, quickly got up to speed with understanding our business and data and were able to deliver quality output to assist us with our decision making.”
Senior Associate at Chorus
“REINZ approached Datamine because we needed a better web-based business application for our members to use and wanted to work with a team that, at the core, understood data and how to get value from it. A key decision-maker in choosing Datamine was their incredible range of disciplines (project managers, developers and analysts) all sitting under one roof – this took pressure off the relatively small team at REINZ and facilitated an ease of communication between everyone involved. We’re very happy with the new platform, and we would absolutely recommend Datamine to any other business looking for bespoke analytics solutions.”
CIO at REINZ
"The Datamine analysis on the customer base of one of our sub-brands has provided the foundation for our marketing strategy and tactics. It has given great direction and focus for us.”
Senior Product Manager at ASB
“Datamine provided 2Degrees with specialist expertise and assistance on a complex upgrade that we otherwise would have struggled to manage ourselves. The team was flexible, agile and communicative throughout the project. We’ve been delighted with the results, and we look forward to a continued partnership with Datamine.”
Head of Insights and Planning at 2degrees
“Datamine provide answers to help us make better, more informed, decisions. Personally, I like to have all the facts, and, through our work with Datamine over many years, we have seen things that have led us to make different decisions than we would if we’d just gone with our ‘gut feeling’. Datamine provide us with evidence of what is actually happening in our business. This can be different to what we might believe and, at the end of the day, helps us to be more effective.”
New World Brand Champion, Foodstuffs Auckland Ltd
"The key difference with this approach was being able to see all the information in one graph, which really helped us to see the big picture. The analysis done by Datamine gave us a clear idea of where each of our brands sat in the marketplace and highlighted crossovers and gaps that could be turned into opportunities. When planning new offerings, we now have more awareness of the consumer groups we are targeting and can be confident they have the propensity to take up the particular offer."
CFO at IAG Australia
“The new analyst Datamine helped us hire has already added incredible value to Animates. He produces great work in the areas we need and fits in well (culturally and in terms of work style) with the Animates team. We’re glad that Datamine was willing to help us through the process of building our internal analytics capabilities, and we’re excited to see where our relationship goes in the future.”
National Marketing Manager at Animates
“We really enjoyed having the opportunity to work with the team at Datamine. They come with sound knowledge, clear understanding and impressive expertise with analytics, and they delivered a very thorough and client-friendly report that provided in-depth insights into our donors as well as future recommendations. Their professionalism and interest in making sure that what they delivered was to brief was evident, and I would not hesitate in recommending Datamine to any company considering their services.”
Marketing Manager at Child Cancer Foundation
“Westpac Cards was at a point where we needed to leverage our data to make key decisions about our future marketing investments and strategic priorities. They provided us with fantastic quality outputs, were always professional and friendly, and gave us insights that enabled us to make some key strategic decisions very quickly and with confidence that we were going down the right track. I have already recommended Datamine to colleagues in other fields and know that they have been equally pleased with the results.”
Head of Call Centres at Westpac
“Retail challenges abound - online channel shifts, increased international competition, and increasing wage costs are a reality in NZ, so we are using data to make sure our stores are in the right locations. Datamine assessed a number of locations, making sure that Max fit with the catchment demographics so that sales estimates stacked up. After opening a store and monitoring it for a year, we found that Datamine’s turnover projections have been accurate – within 7%. A great result.”
Executive Director at Max Fashions
“I trust them.”
“Smart, modest people that are very collaborative.”
“They are very professional and they hire well.”
“They are really good at pointing out things to be fixed… in a constructive way.”
“Datamine is genuinely interested in our business and success in the market.”
“Great intuition on what we needed.”
"Datamine assists us in creating & maintaining representative groups of members that we regularly engage with surveys. Datamine are able to weight different types of members so that we have representative proportions across member profiles, product types and behaviours. This gives us confidence that any bias in the research is minimised and allows us to extrapolate findings across our base of members with confidence.”
Southern Cross Health Society
"Datamine’s consultants possess a unique combination of skills – marketing and business acumen backed up by solid technical ability. They are able to deliver both day-to-day marketing solutions while at the same time maintaining a long-term strategic view of our business. The Datamine team are great to work with, focusing on helping us to come up with innovative solutions to the challenges that the TOWER Group faces.”