The Datamine values encompass who we are as a company. Everything we do, we ensure that our values are upheld.
Externally, this means delivering a complete solution, internally it’s the small things that keep our business running.
Our brand promise. We’ve never failed so far and we don’t intend to.
Teamwork makes the dream work - and like the saying goes, many hands make light work.
Be excellent, but not OTT. We spend the right time to deliver the right solution - but it’s important to realise when you’re no longer adding value.
Go above and beyond, be the best you can be, think outside the square.
At Datamine we tell it like it is and address issues as they arise – so we'll always speak up – but in a constructive way.
"After conducting a review into our customers, who they are, how they interact with us and how they want to be communicated with, Air New Zealand undertook a program to deliver best-in-class digital and direct communications, which required a fundamental re-think of data, platforms, processes and content. To deliver the desired roadmap, we partnered with Datamine to leverage their team’s expertise in complex data integrations and track record of converting insights in to actions.
Datamine was tasked with the delivery, implementation, hosting and ongoing support of a new marketing automation platform – one that would effectively manage our complex segmentation and personalisation requirements and enable us to deliver on our vision of customer centricity, whilst providing agility for change, a focus on optimisation and support for the continued evolution in our communication strategy.
The collaborative approach Datamine takes and the solutions that they offer have enabled Air New Zealand to consolidate, experiment, optimise and personalise our communications to customers. We’ve seen improvements in the performance of our direct communications, including uplifts in key engagement metrics like open rate (up to 80%), click through rate (up to 38%) and reading time (up to 5%)."
Senior Manager Marketing
“The Datamine team did a great job helping us with a complex piece of analysis required at short notice. I was impressed with how well they engaged with us, quickly got up to speed with understanding our business and data and were able to deliver quality output to assist us with our decision making.”
Senior Associate at Chorus
"The key difference with this approach was being able to see all the information in one graph, which really helped us to see the big picture. The analysis done by Datamine gave us a clear idea of where each of our brands sat in the marketplace and highlighted crossovers and gaps that could be turned into opportunities. When planning new offerings, we now have more awareness of the consumer groups we are targeting and can be confident they have the propensity to take up the particular offer."
CFO at IAG Australia
