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What your marketing automation provider failed to tell you about its platform

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Hi *insert name*: Organisations still struggle with marketing personalisation. Here's why.

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How to ensure a great customer experience

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Feel the churn: Why retail churn is unique (and how to deal with it)

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Do you know what drives your profits? Most don’t. Here’s how to find out

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The EUmpire Strikes Back: Will the GDPR affect Kiwi Businesses?

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Sharing is caring: How to get your hands on big data

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Get Data(s)mart: 3 reasons your business needs a Datamart

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Loyalty comes at a cost - Here’s why it’s worth it.

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