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Fantastic Customers and Where to Find Them (hint: in your data)

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Retailers: With all the noise, how can you know what's actually working?

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What's happening in the world of Loyalty Schemes?

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How to succeed at data analytics (even as a non-expert)

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Customer Lifetime Value and why it matters

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Market research: You think you want it, but this is what you really want

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What your marketing automation provider failed to tell you about its platform

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Hi *insert name*: Organisations still struggle with marketing personalisation. Here's why.

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The six things leaders need to do before they'll see value from analytics

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