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How to succeed at data analytics (even as a non-expert)

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Customer Lifetime Value and why it matters

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Market research: You think you want it, but this is what you really want

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What your marketing automation provider failed to tell you about its platform

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Hi *insert name*: Organisations still struggle with marketing personalisation. Here's why.

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The six things leaders need to do before they'll see value from analytics

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Feel the churn: Why retail churn is unique (and how to deal with it)

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Marketers, listen up: 2 things to remember when pursuing data analytics

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Do you know what drives your profits? Most don’t. Here’s how to find out

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