FMCG

The FMCG sector is experiencing a huge shift in buyer behaviours - delivery apps, online shopping and demographic changes have all had an impact on FMCG businesses. Luckily, we have over 30 years' experience helping organisations adapt and grow. Ready to use data better? Reach out today.

WE PARTNER WITH LEADING AUSTRALIAN & NEW ZEALAND FMCG COMPANIES

Commonly used data, analytics and AI solutions for the FMCG sector

Our clients often find success from implementing a range of technical solutions - grow your profits, find efficiencies and much more today.

GROW REVENUE & REDUCE RISK

Use your past to inform and prepare for the future with AI. By predicting product profitability, customer loyalty, sales and more you can stay one step ahead.

UNLOCK POTENTIAL

GROW MARKET SHARE

Arm yourself with the right tools to grow market share, physical presence and to truly know your piece of the pie.

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EXPAND PROFIT MARGINS

Get under the hood of your business and truly understand the factors driving profitability, including products, channels and customers.

Drive growth

NAIL SUPPLY & DEMAND

We support Australian and New Zealand businesses with insights around price elasticity, strike rate, loyalty and more.

STRIKe the right balance

"Datamine provide answers to help us make better, more informed, decisions. Personally, I like to have all the facts, and, through our work with Datamine over many years, we have seen things that have led us to make different decisions than we would if we’d just gone with our ‘gut feeling’. Datamine provide us with evidence of what is actually happening in our business. This can be different to what we might believe and, at the end of the day, helps us to be more effective."

- NEW WORLD BRAND CHAMPION, FOODSTUFFS

FMCG case studies

Explore our customer success stories and feel confident in working with us

Fast-food retailer looks to get the most out of brick & mortar stores

FMCG CHAIN USES CUSTOMER SEGMENTATION TO DETERMINE PROFITABILITY

New World lowers costs by six digits following circular optimisation

Stock to perfection

WeekAhead is here to make your life easier. By combining your past sales data with historic external data (think weather or regional events information), WeekAhead can accurately predict the likely sales volume depending on the time, day, if it's sunny or raining, or if a huge music festival is passing through soon – ensuring you’re adequately prepared for maximum sales, reduced waste and high customer satisfaction.

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Get free insights each month

By signing up to our Retailwatch newsletter, you will receive access to our monthly spend report of New Zealand's retail landscape. Perfect for Kiwi retailers or Australian brands looking to expand across the Tasman.

Dive into our guides

Our vast library of downloadable guides are designed to help you understand the solutions and tools available to you. Whether you want to improve marketing efforts, put customer data to better use or keep your customers around after the welcome discounts - we've got you covered.

Download a copy

“Weekahead has optimised Daily Bread's production quantities — it's now unthinkable to forecast without it. The Datamine team are engaged and responsive towards building a highly capable software for us."

- ALAISDAIR TARRY, MANAGER, DAILY BREAD

Fantastic Customers and Where to Find Them

Every business wants lots of high value customers. They are more profitable and can be relied on to repeat purchase. Finding a new bunch of best customers starts with knowing what your existing best customers key datapoints are.

Maximise revenue with effective inventory management

Not too much, not too little – just right. Like Goldilocks, retailers are always looking for the perfect balance. When it comes to stock, this means having the right items on shelves when customers want them, without piles of unsold product ending up in discount bins or backrooms.

9 ways RetailWatch shapes smarter business strategies

Planning a new location, need more customers or want to understand the market? These are just some of the enduring questions you face running a business – and they’re exactly what RetailWatch is designed to answer.

Looking to keep your FMCG organisation at the top of its game?

Reach out today for a no-strings-attached chat about some options

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