FMCG

The FMCG sector is experiencing a huge shift in buyer behaviours - delivery apps, online shopping and demographic changes have all had an impact on FMCG businesses. Luckily, we have over 30 years' experience and we continually help organisation adapt and grow. Ready to use data better? Reach out today.

WE PARTNER WITH LEADING AUSTRALIAN & NEW ZEALAND FMCG COMPANIES

Commonly used to data, analytics and AI solutions for the FMCG sector

Our clients often find success from implementing a range of technical solutions - grow your profits, find efficiencies and much more today.

Predictive AI

Use your past to inform and prepare for the future with AI. Predict product profitability, customer loyalty, sales and more.

UNLOCK POTENTIAL

Market share reporting

Discover our suite of tools designed to help you understand your market share, network and customer behaviours.

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Profitability

Get under the hood of your business and truly understand the factors driving profitability, including products, channels and customers.

Drive growth

Category analysis

We support Australian and New Zealand businesses with insights around price elasticity, strike rate, loyalty and more.

STRIKe the right balance

"Datamine provide answers to help us make better, more informed, decisions. Personally, I like to have all the facts, and, through our work with Datamine over many years, we have seen things that have led us to make different decisions than we would if we’d just gone with our ‘gut feeling’. Datamine provide us with evidence of what is actually happening in our business. This can be different to what we might believe and, at the end of the day, helps us to be more effective."

- NEW WORLD BRAND CHAMPION, FOODSTUFFS

Guides

Our vast library of downloadable guides are designed to help you understand the solutions and tools available to you. Whether you want to improve marketing efforts, put customer data to better use or keep your customers around after the welcome discounts - we've got you covered.

Download a copy

Get free insights each month

By signing up to our Retailwatch newsletter, you will receive access to our monthly spend report of New Zealand's retail landscape. Perfect for Kiwi retailers or Australian brands looking to expand across the Tasman.

FMCG case studies

Explore our customer success stories and feel confident in working with us

Fast-food retailer looks to get the most out of brick & mortar stores

FMCG CHAIN USES CUSTOMER SEGMENTATION TO DETERMINE PROFITABILITY

New World lowers costs by six digits following circular optimisation

Ready to discuss some options for your brand? Send us a message and we'll get back to you as soon as possible

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