The latest in the Datamine 'Guide' series, the Datamine Guide to Creating Customer Insight defines what is meant by customer insight and lays out the building blocks for creating it. The skills required to create an effective insights team and some of the commonly used techniques for uncovering insight are introduced, along with suggestions and tips if using them.

 

Datamine Guide

 

 

Chapters include

What is Customer Insight? 

Developing your Insight Framework

Tools and Techniques for Creating Insight

 Analysis Processes for Insight

 

   

 

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