The latest in the Datamine 'Guide' series, the Datamine Guide to Creating Customer Insight defines what is meant by customer insight and lays out the building blocks for creating it. The skills required to create an effective insights team and some of the commonly used techniques for uncovering insight are introduced, along with suggestions and tips if using them.

Datamine Guide

Chapters include:

  1. What is Customer Insight? 
  2. Developing your Insight Framework
  3. Tools and Techniques for Creating Insight
  4. Analysis Processes for Insight


For lighter reading on customer insight, check out the article below (sourced from this guide):

What exactly is Customer Insight?  


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