Optimise business outcomes with a data strategy roadmap

Also known as an analytics roadmap, a data strategy is an action plan for how your company can extract maximum benefit from your data. The framework informs what data you collect and how it’s organised, managed, and analysed.

Improve decision-making across management, marketing, strategy, IT and more

Identify strategic and tactical opportunities

Better align your people and business units

Increase business efficiency and optimise resource use

Gain a deeper understanding of your business problems and ways to solve these

Get an objective, external view of your organisation and its analytics capability

Steps to developing a data strategy

The process begins with an assessment of your current business and technical maturity. This uncovers your key analytics capability areas and areas for improvement.

The resulting data strategy and supporting activities will help you get organised to leverage data for sustainable competitive advantage. Guided transformation support from Datamine experts along the way will ensure the programme is a success and delivers commercial outcomes.

STEP 1: Data audit

Audit available data, platforms, technologies and processes. Review and report on capability and gaps. Identify priorities and constraints from technical staff, business users and partners.

STEP 2: Plan

Define your vision and comprehensive plan. Help create knowledge management systems, scope projects, define teams and establish a steering committee. Determine what parts of the business this plan will apply to.

STEP 3: Deliver

Based on your strategy, we can deliver projects around these applications and more:

Customer retention
Risk and operating cost reduction
Revenue and margin improvements
Process improvement and automation
Marketing automation and delivering great customer experiences
Customer and employee analytics
Data engineering and integration
Business intelligence and reporting

STEP 4: ONGOING

Review and update vision and plan quarterly. Responsive support and advice.

Industry specialisations

A data strategy is essential to any organisation looking for a competitive edge. It helps focus on how and why you use data to increase efficiency, efficacy and productivity.

At Datamine, we work with clients across Australia and New Zealand in almost every sector – from retail and banking to not-for-profits.

DM Guide to Data Strategies

1 min read

Data

8 Easy Steps to Creating a Data Analytics Plan That Works

Aug 23, 2016 3:15:39 PM 2 min read

Data value

How to Kickstart a Data Strategy

Jul 12, 2024 4:48:36 PM 4 min read

Plan

Data Strategy vs. Analytics Roadmap: What's the difference?

Aug 6, 2018 11:55:27 AM 4 min read

Strategy

Techniques for more impactful problem-solving

Jul 16, 2024 12:17:06 PM 5 min read

Case Study: MEDIA & ENTERTAINMENT

The process

Like many growing organisations, one media company has made sizeable investments in its IT infrastructure and people over the years. And while that’s had some impact on its reporting capabilities, leveraging data for decision-making still felt cumbersome and fragmented.

In response to these challenges, Datamine engaged with the organisation’s senior leadership to agree on target outcomes. This collaboration focused on marrying commercial goals with internal capabilities and the company’s overarching business strategy. Through this process, we helped the organisation establish key goals and assess the potential for advanced analytics and AI integration.

The result

We identified three ‘catalyst projects’ that would deliver immediate commercial value. These projects were scoped through Solution Design workshops, where we clarified each project’s value and priority level. We also dug into the root causes of previous barriers and frustrations to ensure that the data strategy – and resulting activities – aligned with real-world operational needs.

What's Next?

Data STRATEGY pricing

Your data strategy pricing will depend on the number of data sources you use, your current process stage, and your business’s size and complexity. We’ll also consider your goals for data strategy. What will you do to get from the strategy?

See costing guidelines for solutions that include data strategy on our pricing page.

Paving your road to success

Data will drive the road ahead – it’s time to get a map. Align your business leaders and departments with a data strategy built with support from Datamine.

Interested in learning more about how Datamine could help you with creating a data strategy? Fill out the form below to schedule a call with us.

Data strategy – find opportunities, define outcomes