Analytical Visualisation (AV) is quickly becoming the go-to tool for identifying and looking at what’s happening within your data in relation to your business objectives.
There are four steps in Analytical Visualisations:
1. Understanding the organisation objectives
2. Organise the data
3. Carrying out the analysis
4. Visualising and interpreting the results
ClientView is one tool we have used over the years to cut through the complexity of relationships, the volume of data and the endless reporting.
It is a form of AV that enables you to boil down the complexity of your business and the data you have – so you can understand what is happening, make informed decisions, and measure the effect of your actions.
ClientView uses statistical, machine learning and mathematical methods to explore and identify features within the data and entities supplied. Once identified, the visualisation enables the user to explore the analysis.
You are not just looking at a few variables at a time, but a complex combination of your entire customer base, including demographic and behavioral interaction data.