First with the GDPR and now with CCPA, four-letter data security and privacy acronyms are everywhere - and the focus on data governance is stronger than it’s ever been. However, there are many different (and some conflicting) definitions of data governance - Datamine Partner Mike Parsons recently sat down with Marketing to discuss his perspective on the topic after speaking as a panellist in a recent webinar with iStart Technology..
Mike has over a decade of experience working in the analytics sphere, and he’s found that the term data governance is more loaded than one might think. “When they hear ‘data governance’, many companies think ‘risk’”, says Mike. “It’s often either seen as a way to reduce risks surrounding data, or as a prioritisation framework governing what data work does or doesn’t get done.”
In Mike’s opinion, data governance is actually centred around the approach a business has to managing its data well. And yes, that involves elements of both risk and prioritisation, but it also has elements of practical use. “For example, if you have a number of different systems with data about a certain thing, and those datasets are conflicting, it’s a data governance issue,” he explains. “Your governance framework should set up an approach for how to go about solving challenges that arise from things like business processes, tech systems, software tools and data quality initiatives, for example.”
According to Mike, data governance really boils down to creating a framework that ensures your data is ready to be used in a safe and valuable way. Rather than focusing on what you shouldn’t be doing with your data, you should view data governance as a way to focus on making data safe and usable. “Ultimately you want to be able to unlock your data’s value - and this is much easier to do when it’s in an accessible and secure format!”
Click below to download the Datamine Guide to Data Privacy and Security, a useful checklist which should help you begin to get certain components of your data security and governance aligned.