Helix Personas Launch in New Zealand
Roy Morgan recently launched their refreshed Helix Personas in New Zealand. Using deep psychographic insights to segment consumers into targetable groups, Helix Personas incorporates values, beliefs to reach customers most effectively with messages that resonate.
Hear from one of our partners, Matt Wilkins, as he discusses how Datamine use Helix Personas to drive commercial value for organisations by bringing behavioural segments to life and uncovering real insights into customers.
To find out how Helix Personas can drive acquisition of the right types of customers for your business, get in touch with one of our consultants here.