5 benefits of Braze as your marketing automation platform
Let’s face it: there are a plethora of marketing automation platforms out there. Over our 30 years of operation, we’ve partnered with several brilliant ones that deliver ROI to our clients. As such, we’re platform agnostic - we’ll diagnose and implement the automation platform best suited to each company’s needs, budget, and existing infrastructure. However, one option that needs to be on your team’s consideration list is Braze.
Braze is one of the world’s leading customer engagement and marketing automation platforms. It can be a great choice for Australian and New Zealand companies looking to drive stronger business growth from their marketing programme - here’s why.
1. BRAZE is up and running in no time
Implementing a new platform may sound like a headache for both you and your team – one that could last months, if not years. But with 140+ turnkey integrations, Braze makes it easy for your team to integrate your customer data, your E-commerce platform, as well as your mobile apps and websites. It’s also fully customisable, so your marketing and sales team can tailor Braze to suit your company’s needs and pull even more insights from your customer’s behaviour.
2. AI features that drive more sales
Braze has been focussing on AI and advanced automation capabilities to deliver real benefits for both marketers and analysts. From agentic AI for personalised customer experiences and generative AI to assist marketers, to the Braze Intelligence Suite to enhance decision making and execution, through to predictive models for churn and event activity.
An automation platform with proven AI features means more effective campaigns that drive growth, improved efficiencies for your team, and highly optimised customer engagement strategies – all resulting in better business outcomes.
3. Dynamic personalisation that puts the customer first
According to McKinsey, 71% of consumers expect companies to deliver personalised interactions. They also found that personalisation can help drive 40% more revenue than companies that don’t prioritise it. Therefore, it’s essential to use a marketing automation platform that enables you to deeply understand your customers and makes your personalisation efforts easy yet highly targeted. With Braze, you have sophisticated customer data and high levels of personalisation at your fingertips.
4. start delivering results, fast
When it comes to switching tools, we know downtime is just not an option. So, an intuitive, user-friendly automation platform and a comprehensive training offerings can help your team hit the ground running, no matter the size of your company or their skill level. Braze was designed with intuitive features that everyone from your analysts to your marketers can pick up. Still need a boost? Partnering with Datamine to help implement and optimise Braze can accelerate your results even faster.
5. EXPERT SUPPORT FROM DATAMINE
Implementing marketing automation into your company can be quick and painless - as long as you have the right platform and the right partner on board to support. Datamine has been in the marketing automation game for over 30 years, and as Braze-accredited experts, our team knows the platform inside and out. We can get your data automation-ready and help your internal team to install, upskill and get your marketing automation programs really humming. What’s more, we’ll work with you long after implementation, supporting with optimisation and getting the most of your data. Our goal is to get Braze delivering ROI for your company as soon as possible and improving quarter by quarter.
We’ve been implementing and optimising Braze to deliver growth for major companies across travel, telecommunications and retail, so you’re in experienced hands. To learn more about how we can help Braze deliver on your company’s marketing and business growth goals, talk to us today.
