Early each month we release our Retailwatch dashboard that offers a high-level view of retail trends showing customer spend across categories, online and in-store, of the previous month. Get the dashboard and insights delivered straight to your inbox by signing up today.
As we enter the second half of 2025 and inflation reaches 2.7% in New Zealand, July records the highest spend of the year so far.
With $1 billion spent online, check the latest Retailwatch dashboard to see how your sector performed within the all-time high.
One sector that saw an increase in online spending was Home Building Supplies. With the long-awaited Healthy Homes Act coming into effect and housing becoming more affordable, home renovations were top of the list for some landlords and new homeowners.
While some Kiwis found new DIY projects, others took full advantage of the two-week school holidays by booking travel. A number of holidaymakers favoured local hot spots as one NZ town saw its domestic tourism marketing budget pay off.
With the government considering foreign tourist fees at some of the country’s most popular sites, travel operators may want to double down on domestic tourism. Time will tell whether this strategy boosts the travel sector or deters international visitors.
With online spend showing no signs of slowing, now’s the time to tighten up your digital marketing strategy and optimise your customer lifecycle.
Your marketing automation should be humming, and your marketing and sales teams need to be tuned into your customers' evolving buying habits.
Not seeing the rise in online spend translate to your business? Discover how to grow your market share by getting in touch today.
Our free dashboard helps you track major trends - perfect for Kiwi brands expanding their market share, or Australian companies eyeing New Zealand for growth. Complete the form below and keep an eye on your inbox for the latest dashboard view.
Retailwatch is a joint initiative between Datamine and a Banking and Financial partner. This partner provides Datamine with anonymised and aggregated retail spend data; we apply algorithms and national / regional weightings in order to create the report. Retailer categories are taken from the Merchant Category Codes allocated by MasterCard and VISA. Monthly and Quarterly periods of 28 days and 91 days are used to ensure the same number of weekdays/weekends are included for comparisons.
Please note that the figures within the Retailwatch Dashboard are GST exclusive.