Loyalty programmes are a great way to measure and capture customer loyalty while increasing sales and building a strong brand presence – but they can easily go off the rails and stop adding value if they aren't closely monitored and adjusted.  This Datamine Guide provides a checklist that organisations can use to review or rescue their existing loyalty programme, as well as tips for how to get more value from it.

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Chapters include:

  1. Understanding your loyalty programme's current state
  2. Understanding your loyalty programme's financial impact
  3. Understanding your loyalty programme's future
  4. Case study: Postie+ evaluates loyalty programme effectiveness
  5. Get a loyalty health check

For more information on loyalty programmes, check out our article: What's happening in the world of loyalty schemes?



Interested?  Please enter your details here to receive a copy of the Datamine Guide to Loyalty Programmes