Storing your data in the cloud is becoming more and more popular as organisations are producing increasing quantities of big data.  It’s considered by many to be a safer way of storing data, as it is less vulnerable to localised attacks and natural disasters.  This kind of 'virtual' storage is also convenient for businesses that operate across different geographies, as data on the servers can be accessed remotely.

Cloud storage also makes it easy to collaborate on data-related projects, both internally and externally.  Organisations that are pursuing data analytics, particularly with a third partner, will have a much easier time sharing access to their data and analytics projects on the cloud than they would if they hosted their data internally.  This leads to better communication and more transparency through the process.