Scroll down to read about a project Datamine did with Westpac.

 

TESTIMONIAL

“Westpac Cards was at a point where we needed to leverage our data to make key decisions about our future marketing investments and strategic priorities.  They provided us with fantastic quality outputs, were always professional and friendly, and gave us insights that enabled us to make some key strategic decisions very quickly and with confidence that we were going down the right track.  I have already recommended Datamine to colleagues in other fields and know that they have been equally pleased with the results."    Head of Call Centres at Westpac

 

 


 

THE CHALLENGE

Westpac Financial Services needed deeper insight into their credit card customers so they could boost card holder profits and reduce churn. They approached Datamine looking for a way to measure and improve customer satisfaction.

 

 

THE SOLUTION

Datamine developed a customer ‘Love score’ so Westpac could measure its customer’s passion for the Westpac brand.

The Love model leveraged Westpac’s existing market research Net Promoter Scores (NPS) which Datamine then correlated with customer’s credit card behavioural data, demographics and hotpoints redemption rates – delivering a love/commitment score for every Westpac customer.

THE RESULT

The love score initiative expanded Westpac’s market research sample results and enabled the bank to segment their credit card customers based on a card holder’s level of ‘love’ for Westpac.  This enhanced the existing ‘current and potential profitability’ models and enabled Westpac to target marketing communications accordingly.

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