Enabling communications companies by delivering actionable insights from big data - to enhance customer relationships, reduce costs and develop profitable new products and services.
Although it was the dominant player in the booming cell phone sector, a major telco was struggling to get a handle on its Key Performance Indicators (KPIs) and approached Datamine for help.
Datamine identified several reasons for the operator’s ineffective KPI reporting - key amongst them being disparate systems, issues with data cleanliness, wide user needs and different reporting methods.
Datamine was able to successfully bring very large and disparate systems together and assisted a diverse range of organisational stakeholders in defining the company's reporting needs – the result being much improved monitoring of KPIs. Datamine’s training of systems administrators also equipped the company with an in-house resource capable of effectively managing its cell phone data mart.
A large telco client requested a segmentation study of its entire fixed service residential consumer base. It had already developed segments that were meaningful to the business, but there were two problems:
Datamine was able to solve both these problems. The first was solved using a technique called “reverse engineered clustering”, a technique that begins with clusters (segments), and then identifies the structure and reliability of the clusters using the data.
Solving the second problem required some segments to be amalgamated, some to be split, and some customers to be moved between segments. The result was a statistically valid segmentation that made ‘sense’.
As a result of this analysis, the telco was able to gain a better understanding of their entire customer base, not just the third of it that had previously been segmented. With confidence that the new segmentations accurately represented their customers, the organisation was able to execute better-targeted marketing campaigns.