Scroll down to read about how New World lowered marketing costs by six digits through a circular optimisation.
"Datamine provide answers to help us make better, more informed, decisions. Personally, I like to have all the facts, and, through our work with Datamine over many years, we have seen things that have led us to make different decisions than we would if we’d just gone with our ‘gut feeling’. Datamine provide us with evidence of what is actually happening in our business. This can be different to what we might believe and, at the end of the day, helps us to be more effective." – New World Brand Champion, Foodstuffs Auckland Ltd
