Scroll down to read about how Datamine helped Avis Budget Group get a renewed insight into their market share.

Avis Budget Group

 


 

THE CHALLENGE

Datamine first worked with Avis Budget Group back in 2013, when they were keen to get a better understanding of their market share in New Zealand.  They wanted to get a sense for the competitor set they wanted to analyse, as well as determining the breakdown of the regions considered in the report.  After compiling all necessary information, Datamine delivered Avis Budget a market share report with a number of useful and pragmatic insights.
 
Five years later, Avis Budget wanted to undergo the same process to determine how their market share has changed over time.

THE SOLUTION

Datamine has done a great deal of work in market share reporting, and our techniques have become even better in the last five years.  For this project, we began by extracting raw, anonymised BI data from Avis Budget and external banking systems. 

The next step was to statistically adjust the raw data and apply cash and geo-weighting in order to account for anomalies and variations in the information.  Once all of this data was organised and analysed, we compiled a commentary report that highlighted final market share figures.

THE RESULT

Our 2018 report for Avis Budget Group delivered new insights into their market share and sales trends over time.  The breakdown by region was very helpful for them in seeing which branches have seen growth and which haven’t, as well as how the car rental industry as a whole has been performing over the last five years and where Avis Budget Group have placed in the market during this time.

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