How datapooling could make YOU a better marketer

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HOW DATAPOOLING  COULD MAKE YOU A BETTER MARKETER From the beginning, Datamine’s defining mission has been to assist organisations in unlocking the infinite value of their data— by delivering powerful customer insights and data-driven strategies that enable marketers to take business decision making far ‘beyond guesswork’.  Typically this analysis has been undertaken using an organisation’s […]

7 Essential questions for bricks & mortar outlet planning

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7 ESSENTIAL QUESTIONS FOR BRICKS & MORTAR OUTLET PLANNING The announcement in early January that Restaurant Brands would be closing its Otahuhu Carl’s Jr store due to ‘under performance’ serves as a timely reminder of the importance of bricks and mortar outlet planning. While the growth in online sales tends to feature prominently in any […]

Why Your Best Marketer Has Started Saying ‘Data-Driven’ — A Lot!

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WHY YOUR BEST MARKETER HAS STARTED SAYING ‘DATA DRIVEN’ – A LOT! With marketers proclaiming an increased desire for deeper customer insights and better product targeting, Datamine’s Sally Carey responds with an explanation of what evidence-driven marketing really means — and speaks to some industry specific examples A CEO client of mine recently gave one […]

8 Easy Steps to Creating a Data Analytics Plan That Works

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8 EASY STEPS TO CREATING A DATA ANALYTICS PLAN THAT WORKS   Critical to successfully capitalising on the incredible asset an organisation’s data represents is the creation of an analytics datamart — and key to achieving that is an effective plan. Any successful data analytics plan should be considered in the context of aligning analytics […]