The latest in the Datamine 'Guide' series, the Datamine Guide to Creating Customer Insight defines what is meant by customer insight and lays out the building blocks for creating it. The skills required to create an effective insights team and some of the commonly used techniques for uncovering insight are introduced, along with suggestions and tips if using them.
What is Customer Insight?
Developing your Insight Framework
Tools and Techniques for Creating Insight
Analysis Processes for Insight
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