Entertainment

Entertainment

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THE CHALLENGE

A large international entertainment business faced a significant year-on-year revenue decline from their loyalty base and limited understanding of why it was happening. With budgets forecasting increases, there was a need to do something quickly. Despite the business having significant internal analytics capacity, it was unable to come up with an effective answer, so contracted Datamine to examine the problem in an exploratory piece of work.

THE SOLUTION

Datamine pulled thousands of variables and performed a comprehensive data mining exercise, pinpointing that the problems were due to several seemingly benign strategic changes in product mix, promotions, staffing levels, and pricing.

THE RESULT

Having specifically identified the issues, Datamine worked with the business to plan and execute a revised strategy which reversed the decline and the $60k project delivered a net gain of several million dollars of revenue over the following six months.