Case Studies

Want to better understand what we do? Take a look at some of our industry case studies.

RETAIL

New datamart delivers retailer millions in extra sales

Retail boosts sales and cuts costs with catalogue optimisation

Out-Of-Stocks: What you don’t know can hurt you

Homeware chain – Catchment Cannibalisation

Hardware retailer improves overall ‘customer experience’ with Datamine

 

FMCG

FMCG customer segmentation – identifying high value shoppers

Supermarket chain Cuts the Cost of Circulation Distribution

FMCG  – Press Advertising Effectiveness

BANKING & FINANCIAL

Westpac credit cards ask ‘how deep is your love?’

Customer insights reduce churn at retailer's financial services division

Bank analytics identifies opportunities for growth

TELECOMMUNICATIONS

Mobile operator looks to Datamine for KPI reporting

Telco segments a LARGE customer database

GOVERNMENT

Building a case for the Dept of Corrections

Government owned insurer – Customer satisfaction segmentation

Optimising  a tourist city's retail offering

Insurance solutions

INSURANCE

Major insurer finds gold in its data silos

NOT FOR PROFIT

Datamine analysis reveals flaw in ChildFund donor strategy

Data-driven donor profiling boosts Cancer Society’s ROI

IHC Smile Club acquisition model

ENTERTAINMENT

Exploratory analytics crack the mystery behind decreasing revenues