Industry Expertise OLD

Our industry practices focus in on what’s important in your space.

RETAIL

Combining location, product and customer data to deliver a competitive edge for any marketer in the retail sector.

 

REVENUE GENERATION

Driving foot-traffic, generating repeat high-value customers and maximising baskets. 

MARGIN IMPROVEMENT

Range & pricing optimisation, reduced discounting, enhanced supply-chain efficiency and boosted workforce productivity.

RISK REDUCTION

Increased fraud detection and bullet-proofed critical data systems.

DECISION SUPPORT

Strategy development, tactical recommendations, customer segmentation, media optimisation, campaign analysis, self-service reporting.

 and more…

 

FMCG

Take your brand strategy in FMCG beyond guesswork, utilising a range of available datasets to increase shopper loyalty and boost profitability.

 

REVENUE GENERATION

Driving store traffic, basket analysis, cross-sell recommendation, customer segmentation, retail analytics, loyalty scheme refinement, product development and scenario testing.

MARGIN IMPROVEMENT

Customer profitability analysis, customer segmentation, recency, frequency, & value (RFV) analysis, econometric modelling.

RISK REDUCTION

Campaign optimisation, scenario modelling, demand forecasting, churn identification, increased business agility.

DECISION SUPPORT

Advertising effectiveness analysis, shelf optimisation, ranging decisions, direct mail targeting.

and more…

 

FMCG

Take your brand strategy in FMCG beyond guesswork, utilising a range of available datasets to increase shopper loyalty and boost profitability.

Our Solutions

Revenue Generation

Driving store traffic, basket analysis, cross-sell recommendation, customer segmentation, retail analytics, loyalty scheme refinement, product development and scenario testing.

Margin Improvement

Customer profitability analysis, customer segmentation, recency, frequency, & value (RFV) analysis, econometric modelling.

Risk Reduction

Campaign optimisation, scenario modelling, demand forecasting, churn identification, increased business agility.

Decision Support

Advertising effectiveness analysis, shelf optimisation, ranging decisions, direct mail targeting

and more…

BANKING, FINANCIAL & INSURANCE

Providing the financial sector with the state-of-the-art predictive tools and enhanced analytics required for effective customer segmentation, targeting, acquisition and retention.


Our solutions

Revenue Generation

Customer acquisition & profiling, product cross and up-sell, enhanced retention and loyalty, multi-channel campaign management.

Margin Improvement

Optimising cost to serve, automation recommendations, boosted online effectiveness, margin analysis & price optimisation, branch and ATM catchment evaluation.

Risk Reduction

Scenario modelling, targeted acquisition, demand forecasting, credit scoring and bespoke applications development.

Decision Support

Campaign analysis, customer experience and NPS evaluation, loyalty insights and optimisation, media testing, strategy recommendation

and more…

Telecommunications

Enabling communications companies by delivering actionable insights from big data - to enhance customer relationships, reduce costs and develop profitable new products and services.

Our solutions

Revenue Generation: Customer segmentation, pricing plan optimisation, retail analytics, lifetime value estimation, social network analysis, product development and scenario testing.

Margin Improvement: Network optimisation, data monetisation, automation advice, enhanced workforce productivity, increased online effectiveness.

Risk Reduction: Investment optimisation, scenario modelling, targeted acquisition, demand forecasting, credit scoring, anomaly & fraud detection, increased business agility.

Decision Support: Site locations for retail and infrastructure, churn modelling, campaign analysis, loyalty insights and optimisation, media testing, strategy recommendation

and more…

Utilities

Smart data use can pay big dividends in the utility sector - helping organisations optimise their resources, enhance their customer relationships and boost their bottom lines.

Our solutions

Revenue Generation: Customer acquisition & profiling, product cross and up-sell, enhanced retention and loyalty, lifetime value estimation and churn reduction.

Margin Improvement: Pricing optimisation, reduced discounting, automation recommendations, customer profitability analysis and enhanced supply-chain efficiency.

Risk Reduction: Demand forecasting, fraud and anomaly detection, scenario modelling, targeted acquisition, investment optimisation and increased business agility.

Decision Support: Campaign analysis, media optimisation, strategy development, infrastructure placement recommendations, customer segmentation

and more…

Travel & Tourism

Travel itineraries and booking information provides a wealth of data for businesses operating in the tourism sector – data that can be converted into actionable intelligence to drive profitability, enhance operational efficiency and more effectively target hi-value customers.

Our solutions

Revenue Generation: Customer acquisition & profiling, product cross and up-sell, enhanced retention and loyalty social network analysis, loyalty programme optimisation and churn reduction.

Margin Improvement Pricing optimisation, reduced discounting, boosted workforce productivity, optimised cost to serve, automation recommendations and increased online effectiveness.

Risk Reduction: Enhanced demand forecasting, predictive modelling, investment optimisation and scenario modelling.

Decision Support: Campaign analysis, tactical recommendations, origin analysis, media optimisation and channel management, product development

and more…

Gaming

They say the house always wins but with effective use of predictive analytics the customer can too – talk to us about how to optimise revenues while simultaneously increasing customer satisfaction.

Our solutions

Revenue Generation: Increased floor traffic, customer segmentation, loyalty programme optimisation, product development and scenario testing.

Margin Improvement: Customer profitability analysis, enhanced retention and loyalty, multi-channel campaign management.

Risk Reduction: Campaign optimisation, scenario modelling, demand forecasting, churn identification, increased business agility, problem gamer recognition, fraud detection.

Decision Support: Advertising effectiveness analysis, social network analysis

and more…

Healthcare

Analytics and data-driven solutions can enable health sector operators to more effectively reduce the overall per-capita cost of care delivery - while also improving overall community health and enhancing the patient experience.

Our solutions

Revenue Generation: Customer acquisition & profiling, cross-sell recommendation, enhanced loyalty schemes and lifetime value analysis.

Margin Improvement: Customer profitability analysis, product and pricing optimisation.

Risk Reduction: Demand forecasting, product development and scenario testing, churn identification, increased business agility and predictive modelling.

Decision Support: Identify care gaps, measure & enhance patient experience, campaign analysis, media testing and strategy recommendation

and more…

Not For Profit

In the same way that businesses are accountable to their owners, charities are accountable to their donors and Datamine has enabled many iconic NZ charities to ensure any expenditure of their valuable donor contributions has delivered the greatest possible return on investment.


Our solutions

Donor Profiling: Prospect targeting, predictive modelling, lifetime value analysis, churn reduction.

Marketing Effectiveness: Campaign analysis, demographic and geographic targeting, preferred donation channel recommendations.  

Decision Support: Recruitment channel recommendation, bespoke solution development

and more…

Government

Datamine has worked closely with both central and local government – assisting with critical infrastructure decisions and aiding in the delivery of the right services to the right people in the most efficient manner possible.

Our solutions

Service Improvement: Customer satisfaction, caseload optimisation, strategic and operational analysis.

Risk Reduction: Site location optimisation, predictive modelling, debtor profiling, fraud detection.

Decision Support: Customer profiling and segmentation, demographic, geographic and sociographic insights, campaign analysis and recommendation.

and more…