Overfitting. When models fall off the catwalk

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OVERFITTING. WHEN MODELS FALL OFF THE CATWALK The power of modelling for leveraging data and its place in the arsenals of marketers, financial risk assessors, business strategists and people responsible for the customer experience, is well accepted. But why does a model work brilliantly against one dataset yet perform so disastrously against another?  The problem […]

Forget Data Visualisations – It’s all about Analytical Visualisations

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FORGET DATA VISUALISATIONS – IT’S ALL ABOUT ANALYTICAL VISUALISATIONS It’s a complex world out there.  Every day the volume and complexity of information we have to digest increases.  New data and technologies (e.g. the IoT – internet of things) are making the situation worse.  Once it was just people interacting with businesses and each other, […]

New risk profiles optimise Fire & Emergency resources

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NEW RISK PROFILES OPTIMISE FIRE & EMERGENCY RESOURCES Fire and Emergency responds to a wide variety of emergencies every day.  To ensure the right resources are allocated to its stations Fire and Emergency conducts community risk assessments — evaluating the potential for fires occurring — and their likely intensity. In recent times, however, Fire and […]

Do you know what drives your profits? Most don’t. Here’s how to find out

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DO YOU KNOW WHAT DRIVES YOUR PROFITS? MOST DON’T. HERE’S HOW TO FIND OUT As increased competition puts the squeeze on margins, tough questions should be asked about the profitability of your customers, products & services and distribution channels — but there is good news — the answers are all in your data. As important […]