5 Steps to planning a successful marketing campaign

Posted on Posted in Blog

5 STEPS TO PLANNING A SUCCESSFUL MARKETING CAMPAIGN Regardless of their job title, department or industry, every business professional should be able to recognise the incredible value and change-driving potential of a good marketing campaign. Unconvinced? Take Richard Branson as an example of someone who has deftly marketed both himself and his business since entering […]

APIs are your friends

Posted on Posted in Blog

APIs ARE YOUR FRIENDS Today is brought to you by Application Programming Interfaces (APIs). If you’re a marketer, administrator or someone whose role involves the sharing of data and information internally or with other businesses, these little pieces of genius will change your life. Before you glaze over in anticipation of another geek tech delivery, […]

“Be less technical to become more data driven”

Posted on Posted in Blog

“BE LESS TECHNICAL TO BECOME MORE DATA DRIVEN?” “When it comes to deploying advanced analytics, marketers make the most valuable and difficult contribution, more so than analysts, data scientists and other geeks”. A statement like that might ruffle a few analytical feathers but this was the topic of conversation at the recent Marketing Association course “Analytics for […]