The Datamine Guide

A series of easy-to-read guides designed to equip readers with the fundamental know-how required to begin a variety of data-driven initiatives

DATAMINE GUIDE TO CREATING CUSTOMER INSIGHT

The guide defines what is meant by customer insight and lays out the building blocks for creating it. The skills required to create an effective insights team and some of the commonly used techniques for uncovering insight are introduced, along with suggestions and tips if using them.

 

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DATAMINE GUIDE TO MARKETING AUTOMATION

A marketing automation platform is a software and web-services solution that automates many of today’s marketing processes — empowering marketers to manage their customer interactions with greater degrees of speed, precision and personalisation than were possible only a few years ago.

In this Datamine guide we’ll step you through the fundamentals of marketing automation. From what it is and who to buy it from — through to how to prepare for it, use it, and get the most out of it while you’re learning the ropes.

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