What is Marketing Automation?

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WHAT IS MARKETING AUTOMATION?

If you’re a part of the marketing industry, you may well have heard the marketing automation buzzword floating around, but what actually is it and how does it work?

With 51%* of companies currently using marketing automation to increase sales productivity and reduce marketing overhead, and a further 21%* of marketing leaders looking to implement a marketing automation platform in the next few years, it seems this one-time “fad” is here to stay.

With this in mind, checkout our Datamine Guide to Marketing Automation and watch this handy video on what marketing automation is really all about:

*Stats sourced from Email Monday, “The Ultimate Marketing Automation stats”, August 2017