Customer Insights come from compiling and combining data, from multiple sources, to paint a picture about an organisation's customers.

Our Datamine guide defines what is meant by customer insight and lays out the building blocks for creating it.  The skills required to create an effective insights team and some of the commonly used techniques for uncovering insight are introduced, along with suggestions and tips if using them.

Customer insight guide

Chapters include:

  1. What is Customer Insight? 
  2. Developing your Insight Framework
  3. Tools and Techniques for Creating Insight
  4. Analysis Processes for Insight

 

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For lighter reading on customer insight, check out our article:

 

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