Customer Insights come from compiling and combining data, from multiple sources, to paint a picture about an organisation's customers.

Our Datamine guide defines what is meant by customer insight and lays out the building blocks for creating it.  The skills required to create an effective insights team and some of the commonly used techniques for uncovering insight are introduced, along with suggestions and tips if using them.

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Chapters include:

  1. What is Customer Insight? 
  2. Developing your Insight Framework
  3. Tools and Techniques for Creating Insight
  4. Analysis Processes for Insight


For lighter reading on customer insight, check out our resource pageEvery question you have on your customer answered


Interested? Please enter your details here to receive a copy of the Datamine Guide to Customer Insights.