Data Strategy implementation is key to organisations unlocking and capitalising on the asset that is their data. 
This paper explains the importance of data management, the issues facing those involved and how to address them.  It also describes practical ways companies can begin to put their strategy into action.
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Chapters include:

  1. Does your organisation need a data strategy?
  2. The components of a data strategy
  3. The benefits to marketing
  4. I've created a data strategy - now what?

 

For lighter reading on data strategies, check out our article: Data Strategy vs. Analytics Roadmap - what's the difference?

 

Interested?  Please enter your details below to download a copy of Datamine's Whitepaper on Data Strategy