Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.  Using segmentation allows companies to effectively understand groups and allocate marketing resources.

This Datamine paper will delve into the details of segmentation and offer readers valuable insights into how they can implement this kind of analysis in their business.

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Chapters include:

  1. What is customer segmentation?
  2. Why is customers segmentation important?
  3. What are the different ways to segment?
  4. Criteria for success

 


For lighter reading on customer segmentation, check out our article: How to ensure a great customer experience

 

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