Customer churn is a problem that plagues businesses across all industries. 
This whitepaper outlines a robust approach to investigating and managing customer churn, specifically for B2C businesses, giving organisations the steps they need to begin quantifying and reducing churn.
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Chapters include:

  1. Quantifying the impact of churn
  2. Understanding the key factors surrounding churn
  3. Developing the predictive model
  4. Implementing retention initiatives
  5. Knowing what's working and what's not 

For lighter reading on customer churn, check out our article: Feel the churn: Why retail churn is unique and how to deal with it


Interested? Please enter your details below to download a copy of Datamine's Whitepaper on Customer Churn