Customer churn is a problem that plagues businesses across all industries. 
This whitepaper outlines a robust approach to investigating and managing customer churn, specifically for B2C businesses, giving organisations the steps they need to begin quantifying and reducing churn.
Customer Churn Whitepaper

Chapters include:

  1. Quantifying the impact of churn
  2. Understanding the key factors surrounding churn
  3. Developing the predictive model
  4. Implementing retention initiatives
  5. Knowing what's working and what's not 
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For lighter reading on customer churn, check out our article:

 

Interested? Please enter your details below to download a copy of Datamine's Whitepaper on Customer Churn