Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways, allowing companies to understand groups effectively and allocate marketing resources to best effect. This Datamine paper will delve into the details of segmentation and offer readers valuable insights into how they can implement this kind of analysis in their business.
With so many laws and regulations around the privacy of personal data coming into effect (such as the GDPR and CCPA), determining whether or not your business is compliant and prepared for future changes is imperative to its success. At Datamine, data security and privacy are two of our specialties. Here’s a checklist organisations need to tick in order to avoid the potential repercussions of infringing upon today’s regulations.
*Disclaimer: This is not legal advice. For a legal perspective, please consult a lawyer.
Predictive modelling and the creation of AI and Machine Learning programs are two similar processes, and both of them are integral concepts to be across in today’s business sphere. This whitepaper outlines the high-level process for developing such models and is written for the non-technical business professional.
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Check out some of our blog posts relating to the solutions covered in the above whitepapers and guides: