Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits and so on. Using segmentation allows companies to understand groups effectively and allocate marketing resources to best effect.
This Datamine paper will delve into the details of segmentation and offer readers valuable insights into how they can implement this kind of analysis in their business.
The General Data Protection Regulation (GDPR) is the EU’s stringent new personal data protection legislation, and determining whether or not your business is compliant is imperative to its future success.
We might not be EU experts at Datamine, but we sure are data experts – data security and privacy are two of our specialities. Here’s a checklist organisations need to tick in order to avoid the potential repercussions of infringing upon the regulations.*
*Disclaimer: This is not legal advice. For a legal perspective, please consult a lawyer.
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