Black Friday and Cyber Monday are Americanised flash sales that occur after Thanksgiving, the ripples of which reach us at the Southern end of the world. Datamine takes a look at the impact of these sale days on New Zealand retail spend over the Friday to Monday period (27th – 30th November) focusing on the following categories: Clothing & Footwear, Department Stores, Furniture Appliances & Homewares, Home & Building Supplies, and Books & Stationery.


Download PDF