Every good leader knows that standing still is moving backwards. Running the business in the same way or using the same tech from 20 years ago - just because it still seemingly still works - doesn’t result in progress. And without progress, there’s no growth.
This is why companies of all sizes around Australasia are embracing marketing automation. However, it’s essential that C-suite and leaders understand that simply implementing marketing automation isn’t enough. In this blog we’ll explore the relationship between a highly efficient marketing automation system and the growth it can unlock for your company.
There are five key benefits we’d like to highlight.
If you’re looking for company growth and stronger return on investment, a humming marketing automation system is essential. Every $1 invested in marketing automation returns $5.44. This doesn’t take years to come into fruition either - DemandSage reports that 76% of companies experience a return on investment within the first year of implementing a marketing automation platform. But this will only eventuate if you have the right systems, infrastructure, and the most efficient workflows in place.
As you’ll know, one of the best benefits of marketing automation is that it allows your team to track, personalise, and nurture different segments of customers at each stage of the lifecycle and buyer’s journey. This is important because 75% of consumers are more likely to purchase from brands that deliver personalised content.
Why do we mention this obvious point?
Because personalisation is the best and easiest way to unlock performance from your marketing automation platform. If your team isn’t utilising the array of personalisation features available to them, you’re leaving money on the table.
Do you ever hear noises from your team about workload or resource constraints? A streamlined marketing automation tech stack can help. With the right automated workflows in place, it can offload manual, repetitive, and laborious administrative tasks. It’s not about reducing the need for humans, it’s about creating efficiencies and enabling your team to focus on the more important needle-turning activities instead. It also reduces the risk of human error, which we think is a solid win for the company, too.
The most efficient marketing campaigns are informed by data and analytics. You can integrate your data and analytics into a marketing automation platform, which in turn helps inform your company’s marketing activity and can produce stronger ROI. Less assumptions or guesses and more productivity. Furthermore, these platforms enable stronger accountability and reporting, so you can measure the direct impact of campaigns on customer growth and revenue. It removes the guesswork around the question “How is our marketing performing?”.
Finally, housing your systems all in one place – into one unified, streamlined experience – means more visibility and control. It gives leadership a line of sight into the entire customer relationship lifecycle, from the very first touchpoint to the moment at which they buy. If you’re looking for faster decision-making backed by data, well-executed marketing automation gives you the ability to do so. Greater visibility and controls also mean it’s well-suited to organisations that operate in high-risk industries or conduct regular audits.
When it comes to marketing, we know that every dollar counts. Getting the most efficiency out of your marketing automation platform could be the solution for driving stronger growth and ROI from your marketing activity.
If you’re unsure how to get from point A (implementing marketing automation) to point B (executing it well and delivering clear ROI from it, fast), we can help you bridge the gap. We’re working with major companies in New Zealand and Australia to implement and optimise effective marketing automation solutions and have done so for three decades. Request a no-obligation chat with our expert team today.