Exceptional client service requires exceptional people.  Meet our full Client Services team below.

Datamine Partner Matt Wilkins



Since joining Datamine in 2009 from NZ Post, Matt has taken the lead on many of Datamine’s key accounts and is a passionate advocate for using data-driven intelligence to identify and address business challenges.  Working with organisations at a senior level, he leads the transformation required to unlock the value of data.  Matt has the experience and expertise to balance the technical, commercial and cultural considerations required in order to derive significant value from analytics.

Datamine Director Sally Carey



Often referred to as Datamine's 'White Witch' (due to her work being described as “like magic"), Sally’s 30 years of experience in strategy and quantitative decision-making ensures she can always be relied on to deliver extraordinary results.  Sally is a co-owner and director of Datamine.  Originally from the UK, she is a fellow of the UK Institute of Direct and Digital Marketing, and holds a BA in Systems Analysis and MBA from Bradford University.

Datamine Managing Director Mike Parsons


(Managing Director)

Datamine’s Managing Director Mike works collaboratively with clients who are focused on adopting analytics for competitive advantage at scale.  Committed to providing people with the knowledge they need to unlock the value in their data, he is frequently commended for his ability to use analytics to drive business performance and improvement.  Mike’s natural curiosity and broad knowledge across a number of disciplines make him very well suited to handle Datamine’s most strategic and intricate client projects – regardless of the nature of your business challenge, it’s a good bet he’ll be interested in helping you find a solution.

Datamine Consultant Bailey



Consultant Bailey works closely with clients to understand the intricate details of their business objectives and scope out pragmatic solutions that positively affect their business on a practical level.  With a strong background in stakeholder management, technical problem-solving and solution development, Bailey’s industry experience spans across technology, partnership development and business consulting.

Datamine Account Manager Kate


(Account Manager)

With over 10 years’ experience in Sales, BD and Account Management, Kate is an integral member of the Owl team – she works closely with the Consultants to deliver on challenging client projects.  While working across various industries (most recently in professional services at KPMG), Kate has realised her love for building lasting client and colleague relationships.  She strives to achieve winning outcomes for all while bringing a personal approach to everyone she interacts with.

Datamine Key Account Manager Louis


(Key Account Manager)

With a degree in Marketing and Management from Auckland University, Louis has a wealth of experience in identifying opportunities to deliver actionable insight to clients.  He has worked closely with a number of New Zealand’s leading FMCG suppliers and retailers to help them maximise the value of their sales and customer data. Louis loves having the opportunity to work face-to-face with a diverse group of colleagues and clients in his role.

Datamine Account Manager Michelle


(Account Manager)

Account Manager Michelle’s passion lies in building relationships with people and understanding what’s important to them in order to help them create pragmatic solutions to their challenges.  With vast experience in Business Systems Analysis and Account Management (including at Vodafone), her day-to-day responsibilities include interpreting clients’ business needs and working with them to understand and come up with a plan for implementing the insights Datamine delivers them.
Datamine Account Manager Jess


(Account Manager)

Jessica brings her technical know-how, commercial mind-set and passion for collaboration to Datamine every day.  She has a valuable combination of technical skills and people skills, making her well-suited for the role of Account Executive.  Jessica is passionate about taking complex ideas and translating them into actionable insights for clients.

Datamine Account Manager Bruce


(Account Manager)

Bruce’s strength lies in the delivery of complex ideas in a simple, effective and visual way, whether it’s building software or analysing data.  Previously in a global role as UI/UX designer at Golder Associates, he also understands the issues that big organisations face.  He’s passionate about solving actual business problems and ensuring there is a real impact – and making it easy for the people involved!

Datamine Account Manager Courtney


(Account Manager)

Account Manager Courtney has a keen business mind and a passion for adding value to the solutions we deliver.  Some of Courtney’s responsibilities at Datamine include defining project deliverables, liaising with the technical team and translating analyst discoveries into actionable insights for clients.
Datamine Account Manager Emma


(Account Manager)

Account Manager Emma specialises in data visualisation and uses her design and economics skills to help her clients tell stories with their data.  She holds a double degree of BCom and Bachelor of Consumer & Applied Science from University of Otago, where she majored in Economics and Design.  Emma’s eye for detail and enthusiastic approach to tough client challenges make her an asset to the team.

Datamine Marketing Technologist Andy


(Marketing Technologist)

A self-described ‘systems thinker’, Manchester native Andy bridges the gap between marketing, IT and software.  He has spent over a decade in roles defining and delivering campaign management and marketing automation solutions in the telecommunications, airline and retail sectors.  Andy is particularly interested in helping clients step through the Marketing Automation minefield, making the most of the opportunities and overcoming challenges in their way.
Datamine's Strategy and Improvement Manager Julia


(Stategy & Improvement Manager)

Julia joined Datamine as an Account Executive in 2012 and has since taken on the role of Strategy and Improvement Manager.  With an extensive background in management consulting and project management (having worked at Grant Thornton, Spark and NZ Post), she is responsible for overseeing the company’s strategic direction and managing a programme of improvement work.
Datamine General Manager Michaela


(General Manager)

As our General Manager, Michaela is the key to ensuring all our internal functions are optimally run.  Having completed a Lion Nathan management programme, Michaela successfully ran a number of her own businesses, both in NZ and the UK, before joining Datamine in 2010.  Her biggest passion at work?  All things people – Michaela is constantly striving to develop and deliver growth the Datamine way, all while retaining our values, enhancing our culture and building internal capability.