A marketing automation platform is a software and web-services solution that automates many of today’s marketing processes — empowering marketers to manage their customer interactions with greater degrees of speed, precision and personalisation than were possible only a few years ago.
In this Datamine guide we’ll step you through the fundamentals of marketing automation. From what it is and who to buy it from — through to how to prepare for it, use it, and get the most out of it while you’re learning the ropes.
- What is Marketing Automation?
- Making the Business Case
- What Can Be Automated?
- How To Choose A Provider
- How To Apply Automation To Your Sales Funnel
- How To Get Started
For more information on Marketing Automation, check out this video.
For lighter reading on marketing automation, check out our article: What your marketing automation provider failed to tell you about its platform
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