A marketing automation platform is a software and web-services solution that automates many of today’s marketing processes — empowering marketers to manage their customer interactions with greater degrees of speed, precision and personalisation than were possible only a few years ago.

In this Datamine guide we’ll step you through the fundamentals of marketing automation. From what it is and who to buy it from — through to how to prepare for it, use it, and get the most out of it while you’re learning the ropes.

Marketing Automation guide

Chapters include:

  1. What is Marketing Automation?
  2. Making the Business Case
  3. What Can Be Automated?
  4. How To Choose A Provider
  5. How To Apply Automation To Your Sales FunnelMA provider failed to tell you cover image
  6. How To Get Started

For more information on Marketing Automation, check out this video.

For lighter reading on marketing automation, check out our article:


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