A marketing automation platform is a software and web-services solution that automates many of today’s marketing processes — empowering marketers to manage their customer interactions with greater degrees of speed, precision and personalisation than were possible only a few years ago.

In this Datamine guide we’ll step you through the fundamentals of marketing automation. From what it is and who to buy it from — through to how to prepare for it, use it, and get the most out of it while you’re learning the ropes.

Datamine Guide to Marketing Automation

Chapters include:

  1. What is Marketing Automation?
  2. Making the Business Case
  3. What Can Be Automated?
  4. How To Choose A Provider
  5. How To Apply Automation To Your Sales Funnel
  6. How To Get Started


For more information on Marketing Automation, check out the video here.


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