Home » How can we help you?

Web Analytics

The Internet has become a fundamental part of the business world, and almost all companies use a website as one of their marketing tools. However, not all are making the most of the myriad of data available via this medium.

Datamine has a range of skills in the web analytics space and can help you optimise the ways that customers find you online and ensure that they receive the best levels of service from you when they are there. After all, a happy customer is one that is going to return to your page time and time again to book a service, purchase something or just have their say.

Whether your data is primarily stored in logfiles or derived through page tagging (such as Google Analytics), there is no perfect picture when it comes to web analytics. In most cases a range of data sources must be drawn on to meet your aims and objectives. The challenge can often lie in channelling this data into practical information that can improve your business. Datamine has vast experience in creating data-driven solutions for companies across all industries and can tailor bespoke services to suit your needs.

That said, some of our core web analytics services are as follows:

Integrating online with offline analytics – Web analytics can provide rich insights into your website traffic, however, integrating this with offline analytics is important. Integration of online and offline analytics enables a holistic view of customers behaviour, demographics and value; knowledge which can be used to improve business performance and gain competitive advantage.

Ad placement and refinement – Pay per click (PPC) marketing has the ability to deliver visitors to a website, and should be combined with search engine optimisation to create an effective online marketing strategy. Datamine can analyse the return on investment from current advertising placements and provide recommendations to increase the number of click-throughs your site receives from paid advertising.

Email drive – Datamine can help you assess the effectiveness of your email marketing and improve the return on investment from these campaigns. This data can be analysed in connection with website navigation to ensure that once you achieve click-throughs, visitors will interact with your site favourably.

Website navigation – Datamine can help you understand the flow of visitors around your website and offer practical suggestions to improve the ways that people can navigate through your site and interact with you.

Industry benchmarking – Datamine can draw on additional data sources to provide a competitive traffic report. This analysis provides context to evaluate how your website is performing compared to key competitors in your industry and can highlight areas where improvement is needed to gain competitive advantage.

Search engine optimisation – This area is a huge focus for online marketers and if done well, can yield successful long-term results. Datamine can assess keywords and phrases, analysing which ones are driving the most traffic to your site and making recommendations that will further improve the number and quality of your visitors.