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Training Courses Available
You can find out more about the courses below, or email us for further information and course outlines.
- Introduction to Data-Driven Marketing
- Refresher course in Segmentation for Marketers
- Using Analyics to Kick-start your Marketing Strategy
- Using Analytics to Grow Customer Value
- Using Analytics for Business Decision Making
- Campaign Testing and Measurement
- Introduction to Database Marketing (for analysts)
Did you know that the direct marketing industry in the UK now employs over 1 million people, compared to only 636,000 people employed in the UK restaurant trade?
To put these figures in local terms, there are 66,000 people employed in the restaurant trade in New Zealand. Apply the same relativity as the UK and we would have 100,000 people employed in direct marketing roles! The potential size of the direct marketing industry points to the need for more training and development options for these professionals.
Datamine has launched an extensive array of new courses to help fulfil this need; ranging from a basic introduction to data-driven marketing, right through to statistical modelling for analysts, there are loads of learning and professional development opportunities for you and your team.
Technology and marketing are fast-paced, fluid industries so stay ahead of the pack with advanced know-how of emerging trends, tools and competencies. Whether you want to explore how data can unlock marketing potential or learn new skills, we have the ideal course for you.
The courses are hosted by dataminers and offered to companies to run in-house. Feedback from other courses we've hosted is positive: "The tutors were knowledgeable, especially regarding statistics as related to the marketing industry."
For marketers...
Introduction to Data-Driven Marketing
Who should attend? Experienced marketers in the early stages of involvement with customer databases and data-driven marketing
Length: 1 day
Refresher course in Segmentation for Marketers
Who should attend? Senior marketers who want better results from their customer database
Length: Half day
Using Analyics to Kick-start your Marketing Strategy
Who should attend? Marketers interested in working towards a data-driven marketing strategy
Length: 1 day
Using Analytics to Grow Customer Value
Who should attend? Marketers with an eye to optimising their current customers
Length: Half day
Using Analytics for Business Decision Making
Who should attend? Marketers and business unit and project managers.
Length: Half day
Campaign Testing and Measurement
Who should attend? Database marketing managers and database analysts.
Length: 1 day
For analysts...
Introduction to Database Marketing (for analysts)
Who should attend? CRM and database managers
Length: 1 day
Contact Datamine for more information or course outlines.