Datamine Executive Appointment

Datamine Limited would like to announce the appointment of Sonya Crosby to the newly created position of Managing Director.

Sonya has spent the last two years managing the Mail Marketing Service business unit of New Zealand Post and will be joining the Datamine team in May. “I am privileged to be moving to another leading business with enormous talent and a proven track record. I’m both excited about the opportunity to grow and confident that I can add strength to the team and increase the reach of this innovative company,” says Sonya.

The appointment is a strategic move for Datamine. “We see this as a way of further developing our strong client relationships and offering specialist analytical and campaign capability across all industry sectors,” comments Datamine’s founder Paul O’Connor.

Datamine Limited, was established in 1995 and has experienced steady growth from those beginnings. Datamine Director, Sally Carey believes this recent growth, despite the hum of recession, has come as companies increasingly look for “more measurability and put more emphasis on intelligent use of data for strategy and planning.”