Datamine extends their retail solutions

The retail industry overall is facing challenging times in the current econmic conditions. This has meant that the use of data-driven insights to assist marketing decisions and drive strategy, has never been more important.

Datamine has recognised the unique specialty needs of the retail industry and is evolving to better meet these needs. As part of this evolution, Datamine has appointed Matt Cowie to the newly created position of General Manager, Retail Solutions.

Matt has over four years experience working closely with retailers and specialising in the use of data for marketing strategy, including: customer segmentation, catalogue media strategy, direct marketing and media ROI effectiveness.

Matt's extensive and relevant skill-set expands on the vast retail experience of Datamine's Account Management team, who collectively have already worked with many of New Zealand's leading retailers.

Some of Datamine's retail solutions include:

• Market share reporting (inc regional reporting)
• Circular/media optimisation
• Customer profile
• Store catchments
• Market segmentation
• Specific marketshare reporting – high value customers, overseas visitors