Our Team

So what's unique about us?

What makes us unique is our ability to translate complex analytics into practical, insightful and actionable solutions.

Datamine are leaders in the data analytics sphere and our technical and client services teams have been hand-picked based on their skill and experience.

Our pool of expertise is vast, encompassing:

• business consulting
• marketing
• direct mail
• digital
• project management
• pricing
• statistics
• predictive modelling
• operations research
• computer science
• programming
• technical support and implementation

Our team is passionate about working alongside progressive and innovative organisations to make a difference. So, if you're a changemaker that wants to make a real and positive difference to your business, our team can be your secret weapon.

The Directors

Paul O'Connor:

Paul founded Datamine in 1995 and has been the catalyst in Datamine's growth into a key player in the data analytics space and an invaluable resource for many of New Zealand's leading corporates.

Paul is continuing to raise the profile of Datamine and data mining and developing new data mining ideas and concepts. Paul still works hands-on with the technical team, enabling clients to benefit from his wealth of experience.

Over the years Paul has gained extensive hardware and software experience and has over 15 years core data mining experience, in all aspects of the discipline. Paul's qualifications include a BSc and a diploma in Statistics and Operations Research from Victoria University of Wellington.

Paul's industry experience is extremely thorough, serving companies in banking, energy, insurance, telecommunications and the public sector, just to name a few. This covers a large number of clients with whom Paul has worked directly, many of whom are leaders in their industries within New Zealand and overseas.

Sally Carey:

Sally joined Datamine in 2001 to develop the consulting side of our business. This aspect is now fully integrated with the range of solutions available to our clients.

Sally is a partner and co-owner of Datamine and one of our key business consultants who plays an integral part in Datamine.

Originally from the UK, Sally gained a BA in Systems Analysis and received a Masters in Business Administration (MBA) from Bradford University (UK). Sally is a fellow of the UK Institute of Direct Marketing.

Working on the majority of Datamine's key accounts Sally has industry experience in banking, insurance, energy, retail, FMCG and mail order. With over 20 years' business and marketing experience in the direct marketing industry Sally also has agency and direct marketing services experience.

Sally believes that extraordinary results are achieved by a combination of analysis and intuition, and have been referred to by some clients as magic.

Mike Parsons

Mike is the Managing Director of Datamine, leading the way forward. As the Pioneer, Mike is our trailblazer, opening up new areas of thought, research and development. He's responsible for guiding Datamine on its journey and making sure everyone has what they need to be successful.

Mike has a BSc in Psychology from Brown University and a broad and diverse background, including six years on Wall Street and running two nationwide private businesses in NZ. With over 10 years of senior management experience, he specialises in strategies across multiple departments and businesses, and the insightful implementation of data-driven solutions.

To blaze a trail at Datamine you have to be prepared! Mike is a sporty type - hitting the gym most mornings as well as being an ice hockey star!

Cliff Ashford

Cliff heads up the technical team and has a hand in most of the solution development for technical projects done by our team of geeks. Cliff loves the client interaction part of his role and has become a well-known and well-liked technical face among our clients.

Cliff has a degree in Computer Science and a background of vast experience designing large databases for both government and privately owned organisations in London and NZ.

At Datamine, as well as being the Chief upstairs, Cliff specialises in the development of datamarts, from a programming aspect, but with an emphasis on design and future-proofing. Outside of hours, Cliff is a keen electric vehicle designer and he can often be seen, hooning through Auckland's CBD on his 'tricycle'.