Whether through data management, customer segmentation or the creation of a new web-based business application, real estate organisations are becoming more and more empowered by data analytics
"The Datamine team was responsive, organised and flexible to our changing needs and the sensitivity of our commercial requirements as a business"
- Chief Information Officer
REINZ has an immense amount of proprietary data that it can offer its members – insights into market trends, sales information, location comparisons, market analyses and more. However, their platform for delivering this information online needed to be upgraded in order to offer customers the value that they require out of their membership. The team at REINZ realised that they needed a flexible platform that allowed them to configure data-driven insights, reports and products in a streamlined, scalable way. They ultimately chose Datamine as their analytics partner because we have analysts, developers and commercial experts all in one team, which gives us the internal capability to build databases, configure and connect APIs, display and visualise data, do analytics and more.
We took an agile and flexible approach to the build that was based on small sprints with a focus on minimum viable product, and then built out from there. The end result was a new web-based business application that optimises the retrieval of relevant data from multiple sources and displays it in an engaging and informative way. The goal of this new platform (entirely cloud-based and hosted in Azure) is for members to be able to interact with data, create reports and glean insights. In addition to collating all of the existing REINZ data into one user-friendly interface, Datamine also added census data and Ministry of Business, Innovation and Employment (MBIE) rental data to give members an even more comprehensive view into current real estate market trends.
Reinforcing the value of REINZ’s representation, the new platform has been positively received by both the REINZ team and the company’s stakeholders. It has quickly become one of the most used digital assets at REINZ, with members praising both its engaging interface and incredible value. The benefits of this application will extend beyond the present day – as their database grows and membership increases, the application can be scaled very quickly at low incremental costs, meaning the platform will continue to work for REINZ far into the future.